Besides using search engine traffic, It is possible to
generate a steady stream of website traffic by repackaging
existing marketing collateral  and  content  that might be
collecting dust or virtual dust on your desk or hard drive
and giving it away free.

If  you're wondering why anyone would want to give away his
or  her  work  for free, it's called viral marketing. Some
readers will download your ebooks or reports and then send
them  to friends, family and associates, especially if you
invite them to.  Client By Design has successfully used
this method of traffic generation to pull thousands of
visitors to our site and our client's sites.

Just  think  of  it  as  distributing your business card or
catalog  to  targeted  visitors and then getting others to
give  you  referrals at no cost. This can lead to enormous
amounts of visitor traffic, phone calls and orders.

--FINDING CONTENT

You might be sitting on a goldmine of information that your
site visitors need. Whether it's unused or just some older
information in digital form (word docs, text files, notes,
power  points,  etc or unwritten work) you probably have a
lot of shareable info that you can repackage to either sell
or give away.

If  you  took  time  in the past to write or compose it, it
probably  has  greater  value than you realize. So revisit
your "my documents" folder or sift through some of your old
files  and  look  for  original  info:  old  newsletters,
articles, research reports, product catalogs, etc that you
feel would still have relevance to web site visitors today.
Ebooks  and reports can have a few pages, as little as one
to  five or as much as 200 or more pages of info depending
on the message delivered.

--DISTRIBUTION  FORMATS  AND  READYING  DOCUMENTS FOR
DISTRIBUTION.

Method 1: The self-executable ebook route:

Self-executable  ebooks  are compiled software applications
that  readers  can  use  without  meeting  any  additional
requirements. A reader can simply launch (open) an ebook of
this type and begin enjoying it right away without needing
to download anything else.

These  ebooks  are  popular  because  of  their interactive
capabilities,  compact file size and ease of distribution.
You  can  compile  a full color ebook of magazine quality,
with full color photos, compress it and end up with a file
small enough to be sent by email.

Be  advised,  though, that it's not a good idea to send exe
files through email, unless they're zipped since anti-virus
programs  and even some ISPs will block or delete them. In
fact, it's probably best to send the user a link where they
can  download  the  file  themselves, until anti-virus and
blockers become more sophisticated.

If  you  know  how to make web pages, you can just use your
favorite  html  editor  to  create  web  pages with useful
interactive  content. Once created, save the files on your
hard-  drive. Be sure to include an introduction, table of
contents,  graphics and links to your    web site  (if you
have  one)  and  contact  information  so your readers can
contact you for more info, interviews or more ebooks.

Once your pages are complete, you will need to compile your
files into standalone format with an ebook compiler. While
there are quite a few compilers on the market, I have found
two to be extremely useful. I use Ebook Generator or Ebook
Creator to generate ebooks or reports.

One  neat  branding  feature, both share, is the ability to
create  splash-screens  that come up, once your files have
been  opened.  These  screens can hold a special thank you
message,  logo  or  some  other notification that you want
readers to see.

Ebook  compilers  are powerful tools that will help you get
your  ideas  or  info  distributed online in a short time.
Visit: http://www.clientbydesign.com/ecovers.html to learn
more about these products

--Method 2: The PDF route:

If  you  don't  know  anything  about  html or creating web
pages, you can type your documents with a word processor or
desktop publisher, add some nice graphics and then convert
your  documents  to  PDF  files.  PDF  stands for portable
document  format  and  is  a  widely accepted standard for
content  distribution.  PDFs  are  easy  to distribute via
download or email, depending on size and look great, if you
create your original documents the right way.

To open and view PDFs, your readers will need to have Adobe
Acrobat  Reader installed on their systems. Acrobat reader
is  free  and  available  for download on the web. It also
comes  pre-installed  on most new PCs or comes distributed
with  just  about  any commercial software purchased these
days.  In  other  words,  it  would  be rare for anyone to
not-have acrobat installed on his or her system.

I   use   Win2PDF   (www.win2pdf.com)  to  handle  my  PDF
conversions. It's real easy to use, since all I have to do
is  select it as my printer and print to it when I'm ready
to  create my file. It converts my document into a PDF and
saves  them to my hard drive ready for distribution. There
are  also  more expensive and even some free software that
you  can  use  to  create  your  own PDFs, including Adobe
Acrobat (a PDF creation tool) www.adobe.com

--Tip  It's  a great idea, to include your web site address
or  product/service links in your PDF (perhaps as a footer
on  every  page)  so  readers  can  contact  you  for more
information,   order   products   or   to  download  more
ebooks/reports. Your readers will be able to click on your
links  from directly within your document and, if they are
on  the  Internet  they can visit your web site(s) to view
more resources or to buy more products.

--WHAT TO INCLUDE

Regardless  of  the  method you choose to publish with, you
should:

1.  Include  copyright  information (example: C 2002-2003
Richard    Bailey).
2.  Include information regarding permission or  NOT  to
reprint  or  redistribute  your materials.
3.  Include  a  table  of  contents  for long documents.
4. Include your contact information (email, web site url,
phone, etc).
5. Give credit where credit is due for  any materials that
you include in your ebooks, if you didn't write the materials
yourself.
6.  Never break copyright laws - theft of other people's work
is downright wrong and can lead to severe legal penalties.
If you are in doubt, just contact the author to get
permission to quote or use their material.

--PROMOTE AND DISTRIBUTE YOUR EBOOK

Now  that you're ready to get your ebook out to the public,
you will need a way to promote and distribute it.

The  best  method  is to setup a web page that collects the
user's  contact  info and then, once they submit the form,
you  can  take  them to a download page or you can send an
email download link via auto-responder.

Note:  The  auto-responder  method  is  my method of choice
since  some  spam (unsolicited  email) weary site visitors
and  also  a few frauds will type phony email addresses to
get your free download. With auto-responders they won't get
anything  unless  they  give  a valid address. Plus, as an
added bonus, you will have their contact info to follow-up
with  after they have downloaded your ebook. Use this info
to  invite  them to subscribe to your newsletter or to get
more products. Just be reasonable, not pushy and don't sell
or give away your visitor's info, that's the fastest way to
a  bad reputation, so always give explicit instructions on
how to cancel (opt-out of) future email notices from you.

Be  sure to encourage readers to forward your download link
or a copy of your ebook or report to everyone they know or
anyone interested in the same topic. Just tell them not to
send to strangers.

Imagine  selling  products  this  way  via  free  referral
marketing.  Or  imagine  putting just the first chapter of
your  ebook  or  document  in  a  free download and having
hundreds or thousands of people requesting to see the rest
of  your  work  or  to  learn  more about your products or
services all because of one free download. It could happen.

Be sure to promote links to download your ebook or report
in your search engine, banner ad and other marketing
efforts

As  you have read in this article, you can reuse, repackage
and publish your content and then give it away.

To  learn  more about going the extra route of distributing
and  selling  ebooks  and  reports  online and also how to
create  audio  ebooks in minutes--instead of weeks, please
send email to esdinfo@clientbydesign.com
<mailto:esdinfo@clientbydesign.com> or visit
www.clientbydesign.com/instant-audio.html