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The One Press Release You Will Regret Sending
Copyright 2003, Richard D. Bailey
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Many unsuspecting do-it yourself marketers have turned to
automated press release submission software to send press
releases to journalists and media experts. They spend
anywhere from nothing to several hundred dollars to get
their hands on this special software that they believe will
generate free publicity, news coverage and unprecedented
sales for their web site products or services. Instead they
become banned and wind up on several media banned or ignore
lists for sending SP*AM or unrelated and unwanted info to
swamped journalists.
This could have been easily avoided.
1. Always verify the quality of the media database before
you make the purchase or send any press release. Just like
any other email list, you should know how the email
addresses in the database list were acquired. Many such
databases have outdated or inappropriately gathered email
addresses. Send just one well meaning mass message and you
could be blacklisted for life as your reputation goes down
the drain.
2. Rely on trusted PR media services or their partners to
send releases. They provide legitimate methods to contact
journalists and reporters with your press-release by
relying on true opt-in lists, sometimes with paid
subscribers. These media services send info to writers,
industry and news people who are interested in keeping up
with newsworthy stories and events.
3. Never send unrelated announcements. If your company
makes Athletic shoes, don't send your press release to a
technology or finance writer. This will guarantee annoyance
and will put you on one or more than one person's ignore
list. Mass Press Release Submission software will often
send messages to the wrong people. Just imagine sending an
announcement about a new Cheeseburger topping to a writer of
a vegetarian magazine. OOOPS.
No cost, low cost and paid press release submission sources
are a great way to promote your offline and online
business. You just need to be sure that you're using the
right ones and that you are using them the right way.
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Marketing Consultant and seminar speaker, Richard D. Bailey
founded Client By Design, LLC to provide Methods and
Technology To Attract Customers for his clients. You can
contact Richard for seminars, services or interviews at
http://www.ClientByDesign.com or by calling 914-206-4477.
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This article was originally written: October, 2003
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The article on this page is Copyright © 2003, Richard D. Bailey
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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