Soren Breiting of A-Z Fotos, invites you to reprint this
article in your publication, ezine, or on your website.
This is a Free-Reprint article. The only requirements for publishing this article
are:
You must leave the article and resource box unedited.
You are not allowed to change our recommendations, nor are
you allowed to change the context of the article.
You may not use this article in UCE (Unsolicited Commercial Email).
Email distribution of this article MUST be opt-in email only.
You must forward a copy of the ezine or newsletter that contains the
article inside to the author at:
azfotos@azfotos.com
If you post this article on a website, you MUST set any URL's
in the body of the article and most especially in the Author's
Resource Box as hyperlinks. You must also send us a copy of
the URL where you have posted this article.
If you find any of the rules to be unsavory or unacceptable, please
do not publish this article. While we are happy to make the content
available to you for your own use, we must insist on having our rules
and *Terms of Reprint* honored in full.
Thank you for adhering to these four very simple rules.
Use Photos as Part of your Marketing Arsenal
Copyright © 2005, Soren Breiting
|
Photos should be important parts of your marketing. The photos
are useful
- to document your offers
- to achieve positive acceptance of what you are displaying
- to function as eye catchers
- to bring the buyers in a general positive mood
- to create identification with the use of your product.
In such a way photographic pictures have other functions than
creative art and illustrations that aren’t photographic pictures.
At the same time it is important to acknowledge, that pictures
are not selling your offers isolated. It is your copy that sells
your service or goods.
In many cases you will need professional looking photos of your
products. If possible go for a professional photographer. These
photos will enhance your product much better than your own
photos.
If you have to do your own photography, use a good digital camera
and take plenty of pictures with a simple background. White or
blue is often the best background with smaller items. Only use
the very best photo of each item, and keep a unifying style of
photos displayed at the same webpage.
In between these options you might know a friend or a young
person who is much occupied with photography. Such a person might
be able to do the job for you with a better result than yourself
and at a much lesser expense than the professional photographer.
If you can get good looking models to show the use of your
product, include such photos. If you can’t get such persons avoid
such pictures.
Your marketing will often benefit from other photos than the
product photos, too.
In some cases the so-called free clip art will do the work for
you. Especially with small print runs and local distribution of
your advertisement. But in larger professional work you should
definitely go for stock photos from pro picture agencies and
photo libraries.
There are many advantages of the photo libraries:
- The pictures in a photo library are not used by 'every'
business, so the money spend on each photo give your work
some image of exclusivity.
- You will have access to huge quantities of high quality photos.
- You will have professional support for your requests and ideas
of the images in mind.
- You will have the possibility to contact specialist picture
agencies when an expertise in the field of your products is
needed.
Nowadays many stock agencies have online picture galleries. Some
offer licensed stock photos, other offer royalty-free photos, and
some stock photo agencies offer both.
Be aware of that the typical picture agency only has a limited
selection of the pictures online accessible for your search. So
supplement your picture research by asking the picture editors of
the photo agency to help expand your choices.
In conclusion, be critical aware of the function of your copy,
your product photos and the other photos at your website and try
to make the best interaction between these tools in your
marketing arsenal.
|
Writer's Resource Box:
Enjoy wonderful stock photos from Soren Breiting at:
http://www.azFOTOS.com . Get help from Soren to find ideas for
your online marketing at http://www.ALLeMarketingTips.com . Soren
has written more than 20 printed books, and countless articles in
journals and magazines about his areas of expertice.
|
|
The article on this page is Copyright © 2005, Soren Breiting
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
|
|
Article Marketing Tips:
| |
|
- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
|
|
