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10 Quick Ways To Improve Your Ad Copy
Copyright © 2005, Diana Barnum
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Sometimes a small change in your ad copy can make a big
difference in the results. Check out some quick ways to change
your ad copy that can improve your ad campaign results.
1. You could decrease or increase the length of your ad copy.
There is no rule on how long your ad copy should be unless
space is a consideration. The ad should be long enough to
sell your product.
2. You could add some sub headlines on your ad copy. Sub
headlines act just like headlines; they grab the readers
attention. They'll keep the readers interested as they
continue to read your ad.
3. You could ask your reader questions through out the ad copy.
They will answer the questions in their own head as they read
your ad copy. The questions you ask should persuade the reader
into buying.
4. You could highlight keywords through out your ad copy. The
keywords should be attractive to your target audience. You
could highlight them with color, underlines, italics, etc.
5. You could bullet or indent your benefits on your ad copy.
Must people won't read a whole ad copy, so make your products
benefits standout and you won't lose the sales from all the
skimmers.
6. You could change the size of your text on your ad copy. You
want to make your text large enough so it's not hard to read.
You also want your headline and major points to be larger so
they will stand out.
7. You could raise or lower the price on your ad copy. A higher
price could increase the perceived value of your product and
a lower price could lesson your product's value.
8. You could add proof of results on your ad copy. You should
include testimonials, endorsements, and factual statistics
to prove your product's claims.
9. You could add special offers on your ad copy. It's usually
easier to sell the offer than the product. You could use
discounts, free bonuses, volume sales, etc.
10. You could eliminate the hard-to-understand jargon on your ad
copy. Unless your product calls for technical words, you want
your ad to be read without people pulling out a dictionary.
So give some quick improvements a try. Go for it and have fun!
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Writer's Resource Box:
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The article on this page is Copyright © 2005, Diana Barnum
You are not required to show the creative commons license
notice when you reprint this work.
This work is licensed under a
Creative Commons License.
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Article Marketing Tips:
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- Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
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