Business on the Net is a fast paced proposition. Net 
entrepreneurs are looking for the edge that will take their 
business to the next level. Who doesn't want more business, 
right? Here's a simple yet POWERFUL idea for increasing your 
income.

As business people we look at many propositions that will help 
us take that next, much desired growth step.  We hear that we 
must "brand" ourselves and be easy to do business with. The 
list of ideas goes on and on.


THE GOLD MINE IN YOUR BACKYARD

Many people overlook how hard (and expensive) it is to create a 
new customer. Yet, we focus most of our time and energy in just 
this area, thinking that if we just could get more customers we 
would achieve our goals. But what about getting more OUT OF your 
customers?

If you have been around for a while you have a customer list. 
That list is GOLD. Please understand that I am NOT talking about 
renting out your customer list of email addresses. What I AM 
talking about it approaching those customers, who know you and 
trust you already, with a totally new and different product.

Why should we limit ourselves to selling only one type of 
product or service when by adding an additional item to our 
current offerings we can TAKE ADVANTAGE of the relationship 
that exists now? Will your customers resent this move? Not 
if you do it with some style.


HOW TO DO IT

One of the keys is to choose a product or service that 
COMPLIMENTS what you already do. Whatever your product or 
service is, think through what your customer is likely to 
buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and it 
might as well be you. Not only will you increase your revenue 
but you will encounter less sales resistance and show your 
customers that you are thinking of them.

Another method is to choose a product or service that CONTRASTS 
what you sell now. If you normally sell a business related 
product come back at them with a personal product. Why should 
they NOT buy it from you? You have proven yourself as honest 
and dependable; now cash in on that hard work.


DON'T BE AFRAID TO ASK

One final word. Your customers decided to trust you when they 
bought what you sell. Capitalize on those good feelings and ask 
them for their feedback on what you have in mind. This is by far 
the most powerful, yet virtually free, market research available 
in the land. Use it wisely and your EXISTING CUSTOMERS will tell 
you both what they want to buy and when they want to buy it.

All you have to do then is step up, fill the need, and go to the 
bank.