As part of your event planning you should seriously consider
registering a special event domain. That should in fact be the
first step for your planning of any event.
Whatever it is:
- your big wedding event
- any other big family event
- a festival
- a course / training event
- a celebration event in your local community
- an international seminar or conference event
- a campaign event / promotion event
- a school class event.
It is much easier to find a proper domain name for an event
website than for a permanent website.
In many cases you can use the formula:
with a national domain like ...co.uk
You can use the formula:
or for your wedding event
You can use this formula or similar ideas for domain registration
for all events of any kind, whatever it is special events or
annual event or more frequent events. Think of:
A course day for training: www.MarketingTraining2005.com
A sports day: www.Soccer-championship-2005.com
and so on for all events.
If your event is an ongoing event, year after year, (I don't
think of your wedding!) and you can get a really good domain
name, then register this domain name, and use it year after
year for the annual event.
This is fine for the branding of the domain name, as well as
for the re-use of printed material, internet links etc.
Remark, that you can write the domain name of the event in
different ways, using capital letters to make the domain name
more readable, as the capitalization of the letters in the
domain name doesnít matter. Only if you refer to specific pages
other than the home page you need to have an exact match for
the letters. This is one of the good reasons, too, to go for a
completely new domain name.
You only get help from the domain name registration if you also
set up a website.
In the big picture to register a domain and to have it hosted
is a very little part of the expense for all events.
If you are really on a shoestring consider a service like Direct
Nic, see http://www.domainregistrationhosting.net/directnic.htm
The registration costs as little as 15 USD per year and you can
set up a f*ree website without any extra costs. This web hosting
company allows you to upload 20 MB of web pages on the free
account just for your cost of the domain name registration. That
is more than enough for most event websites. Just be careful
with the graphics, including pictures. All the graphics have
to be optimized for web use for the lowest possible file size.
This should not give you any problems.
What to use event domains and event websites for?
In your event planning make use of your event website to tell
- What is the background of the event?
- If it is a special event, then why is it a special event.
- Where and when and for whom?
- Will it cost something and how to register to participate
in the event?
- Are you expecting presents other things guests have to
The website after the event should also be a part of your event
Most visitors will use the event website after the event, so
remember that in your planning.
You can post photos from the event - this is a very popular
aspect of any modern event, so plan for that. You can incorporate
the photos on your event website or you can link to a special
service that makes it easier for you to upload the event pictures
after the big day. I have put some of the best offers together
here and some are f*ree: http://www.OnlinePhotoSharing.net
You can highlight special messages, lessons learned, info for
further work, cooperation and event planning - may be try to
coordinate all events after the common big event?
I am sure you have many more ideas already to be included in
your event planning - just remember for all events - plan in
time, that makes everything much easier for yourself and for
other event participants.
And, PLEASE, don't close down your successful event website just
a few months after the event. Visitors will first arrive in
numbers to websites after some time.
Lesson: If possible, include in your event planning some years
of hosting of your event website and keep your event domain as
long as you can.