Whether online or offline, we are constantly exposed to all
sorts of headlines and hype that try to grab our attention
for one reason or another. It is important to go beyond the
headlines and the hype, especially when it comes to business
opportunities. The four examples below show that your first
impression will often change once the real story is known.
 
Example 1 - Angry Wife Uses Scissors on Naked Husband!
 
What do you think of when you see a headline like this?  The
real story is not what the headline may lead you to believe.
My wife is a medical professional, but likes to cut my hair
at home. She cuts my hair as well as most barbers. One day,
as I was preparing to get into the shower, she noticed that
the haircut from the day before was not up to her usual high
standards, which made her a little upset. She grabbed a pair
of scissors to trim that one spot so that it would blend in
with the rest. That's all there is to the real story.  This
clearly illustrates how a headline can be true, and yet very
misleading. Headlines like this are a common tabloid tactic.
 
Example 2 - Only 50 Percent Chance The Sun Will Rise Again!
 
Would this headline get your attention? A few people might
use twisted logic to tell you such a thing could be true.
They say any event may or may not happen; therefore, it is a
50 percent chance either way. They might say it with such
certainty that some people believe it without hesitation.
The sun has been rising for at least thousands of years and
any idea of the sun not rising tomorrow is totally absurd.
Some people might use twisted logic to influence you, so be
careful about believing everything you read or hear before
you have a chance to check it out for yourself.
 
Example 3 - Any and All Credit Applications Are Accepted!
 
Would this statement from a radio ad get your attention?
Suppose you wanted to buy a car and your credit rating
wasn't the best. Would this ad make you think that your past
credit problems won't matter? After all, a person with a
friendly voice spoke the words in this radio ad and they
sounded so trustworthy. Some people may not realize the
truth right away, but the radio ad said any and all credit
applications would be accepted. Nothing was said about
the chances of the application being approved! The radio ad
was truthful, but some people may understand something
different than what was actually said.
 
Example 4 - Unemployed Man Earns $21,500 in 3 Weeks!
 
Does this headline make you want to know more? Do you think
if an unemployed man can do it, why not you? The headline is
true, but there is more to the real story. Although the man
was unemployed, he had a large savings account, part of
which was spent for an extensive ad campaign. Spending
$10,000 all at once for ads made it possible to earn $21,500
in 3 weeks. Sure, he made some quick money, but knowing how
much he spent on the ads makes the story less impressive.
 
The point of these examples is that the real stories are not
always what the headlines or hype may lead you to believe.
 
Doing your due diligence before getting involved with a
business opportunity simply means that it is in your best
interest to give careful consideration to all aspects of the
opportunity before making your final decision.
 
Check things out and understand what is expected of you in
terms of time or financial obligations. Also, use care when
you select the products and services used to build/promote
your business.
 
No matter how impressive it might sound or how much you want
to believe it, it is best to go beyond the headlines and the
hype. Understanding the real story can save time and money,
and help you avoid frustration and aggravation. 

Gordon Bellows is the resource coordinator at InfoDaddy.net
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