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Credit card equipment is not particularly expensive - the ongoing
costs of a merchant account will be a much more significant
expense for your business. Terminals are often priced as loss
leaders to entice you to choose a particular merchant account
provider, so you may see prices online that are "too good to be
true" - and usually, they are.
Basic terminals range in price from $150 to $300. Terminals with
printers go from $200 to $600, and wireless terminals can be $600
to $1,000. In most cases, you should buy the terminals outright.
A 48-month lease could cost you over $1000 for a terminal that
you could have purchased for $250.
Because credit card equipment is relatively inexpensive
considering the important role it plays for many businesses, it
is worth spending a little extra to make sure you get all the
reliability you need. Saving $50 is not going to affect your
business much in the long run; a terminal that is slow or balky
can have a serious negative effect.
Where To Buy
Purchasing credit card equipment from your merchant account
provider can simplify the process - they will pre-program the
terminals for you. They also know that you will be working with
them for years to come, so they are more likely to give you a
break on terminal pricing and will not be as interested in
selling you models at the highest pricing.
If you are purchasing your terminals separately, the choice of
vendor is not terribly important. The transaction is a one-time
purchase, not the start of an ongoing relationship. Combined with
the overall reliability of terminals and the low total cost, this
means that the decision of which vendor you purchase a credit
card equipment from is pretty minor.
If you choose to buy your credit card terminals over the
Internet, use the same caution you would with any online
purchase: if you are not familiar with the company, do some
basic research to make sure they are reputable. Also make sure
you understand both the return policies (in particular, what
restocking fees you may be liable for if you choose to return a
terminal) and the warranties and service agreements that come
with your purchase.
For more information on how your business may benefit
from accepting credit cards now. Click over to
http://www.cmscreditcards.com
Writer's Resource Box:
Scott Burke; President of iMAX Business Solutions in charge
of sales, strategy, and execution and thus is responsible for
managing all aspects of the company's marketing, communications,
new accounts, and support. scott@cmscreditcards.com
http://www.cmscreditcards.com
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Stand out from the crowds. Educate your prospects and they will turn to you for more knowledge. When they turn to you for more, they will visit your website. It is up to your website copy to sell your products, NOT your article. Provide great information and at your website, address how the prospect will benefit from what you are offering. Using these things in conjuction will help your cash register to ring.
