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Rosalyn Bronstein of An Author and Consultant, invites you to reprint this article in your print publication, ezine, or on your website. This is a Free-Reprint article. The only requirements for publishing this article are:

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    Thank you for adhering to these four very simple rules.
    Finding an Acceptable Solution to Conquer Spam Email
    Copyright 2004, Rosalyn Bronstein

    When e-mailing first became popular during the early 1990s, it 
    was seen by many as a quick, convenient and easy way to send a 
    message or image to friends and acquaintances.  After all, this 
    is what it was intended to do.  On the up side, it eliminated 
    trips to the post office and stationery store.  Unfortunately, 
    there was also a down side –it was easily exploited by some as 
    a cheap, simple way to send unsolicited advertisements to lots 
    and lots of people.
    
    Since 1994, the sending of unwanted, unsolicited e-mail, 
    otherwise known as spam (a term borrowed from an old Monty 
    Python satire) has escalated exponentially.  Some professional
    spammers send as many as ten million messages daily.  But even 
    if only one in 10,000 people respond, spam can obviously be 
    profitable – otherwise, no one would bother to send it.  
    
    For those such as authors, who legitimately want to put their 
    articles into the hands of publishers, there are services such 
    as the phantom writers (http://www.thephantomwriters.com), who 
    send to their lists of thousands of sources.  However, this is 
    all opt-in and perfectly appropriate. And in most cases, services 
    such as this actually deliver their email to double opt-in lists.
    
    One British spam tracking service, Spamhaus, estimates that more 
    than 80% of all e-mails sent in the U.S. are spam, and in Europe,
    the number exceeds 50%.  This is expensive, costing billions of 
    dollars in lost business and taking up computing capacity that 
    spammers use for free.  In addition, computer security is 
    compromised.
    
    This has long been recognized as a critical problem, and a 
    variety of solutions have been proposed.  It has been suggested 
    that perhaps there should be a small charge for sending and/or 
    receiving e-mail to cut down on traffic  The problem with that 
    suggestion is that the spammers won’t end up paying, but instead 
    will post using a fraudulent account.  
    
    The U.S. Government even came up with its own bright solution 
    to create a “do not spam” list, modeled on the “do not call” 
    registry that has been so successful.  The problem there is that 
    this isn’t going to stop spammers, many of whom are located 
    outside the U.S.  It will simply confirm live e-mail addresses, 
    providing more incentive to send the stuff.  This suggestion 
    was quickly scrapped.  
    
    Currently, Microsoft, Yahoo, Google, and AOL are working to find 
    an acceptable solution.  It’s going to be a very difficult task 
    and may take a lot of compromise among these companies.  However,
    from this vantage point, it looks as though whatever is proposed, 
    the spammers are going to be one step ahead. 
    

    Rosalyn Bronstein, for more than 20 years an author and consultant, has been an advisor to numerous multinational corporations and international organizations. Understanding the value of maintaining relationships, http://www.ntouchnrat.com was created. It’s a unique and secure way to never lose touch again with the people who have brought meaning to you life, without having to use e-mail.




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