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    California Real Estate: 'Bubble' or the World's Greatest Bargain?
    Copyright © 2005, Judith Brickman

    A day doesn't pass when a self-anointed talking head doesn't make 
    solemn noises of "California Real Estate bubble". 
    
    I'm a hands on Realtor in Pleasanton, California, San Ramon, and 
    Danville. We are the epicenter of paradise, 20 minutes east of 
    San Francisco. Mount Diablo, Spanish for devil, looms 3500 feet 
    over our towns along famous Freeway 680. 
    
    Have you ever been to Pleasanton, California, San Ramon, 
    Danville? The bubble-speakers, surely, have not. Here you find 
    yourself right smack in the middle of the nation's entrepreneur 
    valley, where people speak with their wallet. Consequently, 
    everything I say brings financial consequences.
    
    Economics 101 teaches that value and price are determined by 
    relative scarcity, and these scarcity laws certainly apply to 
    our corner of paradise. 
    
    Suppose, places like Nebraska had our sunny, mild climate, 
    surrounded by these magnificent hills, the strongest peak skills 
    job market in the world, the dozens of wineries of the Livermore 
    Valley, and the 20 minute light rail BART ride to the heart of 
    the world's most beautiful city, San Francisco. How much would 
    those Nebraska homes be worth? Reliable sources report that 
    Nebraska isn't Silicon Valley. Drive out of Omaha in any 
    direction, you won't be dining at the Ahwahnee lodge at Yosemite, 
    nor will you be hitting the slopes at Tahoe, or be swimming with 
    the whales and dolphins at Stinson Beach. OK, there's still 
    Denny's, but that makes my un-bubble point. Denny's isn't 
    Pleasanton, California, or Danville, or San Ramon. My wallet 
    whispers that the Real Estate bubble is in Nebraska.
    
    What is the meaning of Real Estate "bubble"? Hot air is the main 
    ingredient, as in hot air balloon. The bubble speakers clearly 
    insinuate "artificially" high prices, fueled by speculators, 
    signaling an all but certain crash correction, as in a game of 
    monopoly. These guys need to ease up on those Denny's burgers, 
    rings, fries, and creamy desserts. That clogs anybody's analytic 
    powers. Here is a clear fact. 
    
    The Washington Post's Joel Garreau, in his eye opening book, THE 
    NINE NATIONS OF NORTH AMERICA correctly identifies edge cities 
    like Pleasanton, California, Danville, San Ramon, near the 
    epicenter of "EcoTopia", the Pacific Rim "nation" that is 
    propelling California, the United States, the world, into the 
    twenty second century, and perhaps, the twenty third, as well.
    
    Garreau wrote his book in 1981. I couldn't put it down. My family 
    and I caught the wave. In 1985 we sold our mansion-like home in 
    Ridgewood, New Jersey. The 3000 mile exodus to the Golden Land 
    of No Limits comprised 4 children, husband, grand piano and
    Mercedes. We never looked back. 
    
    Good bye the pious wisdom of tradition, hello ignition, land 
    of the Rule Breakers, the nut-jobs, dropouts, UC Berkeley, 
    University of San Francisco, Stanford, and misfits who create 
    backyard diversions like Genentech, Google, eBay, iPod, the 
    Grateful Dead, Lockheed, and Oracle. Out here, quality of life 
    competes with vested stock options, as Job One. 
    
    The resultant home values are reflected in the prices of the 
    homes. It isn't so much that prices are "high"; it is that the 
    value of the quality of life in Pleasanton, California, Danville, 
    San Ramon is exceptional. We all speak with our wallets. Last 
    week I listed a nearby home in Alamo, California, for a shade 
    under two million. It sold within ten days. 
    
    I maintain an informational website that provides, free of 
    charge, the critical tools that every home seller, or, buyer, 
    would want, irrespective of who represents them. You can look 
    at it right here: http://www.judithbrickman.com/
    
    Back to our paradise corridor. The Real Estate dollars that are 
    spent here are the dollars of Rule Breakers, entrepreneurial 
    businessmen, executives, and scientists who help to provide the 
    cures, the communications, the entertainment, and the educational 
    infrastructure that is leading mankind to the greatest wealth, 
    and life expectancy in history. No bubble. No dumb money. I'm the 
    Realtor; I deal in stubborn facts. The Rule Breakers flock to 
    Pleasanton, Danville, San Ramon for the quality of life that is 
    constantly regenerated. Look at the sophistication of adjacent 
    Walnut Creek. Here is Trump, without the pump.
    
    What is the future price trend of Real Estate in Pleasanton, 
    Danville, San Ramon, and the adjacent cities of the Diablo 
    Dougherty Valley? That depends on whether you think that our 
    greatest medical breakthroughs are behind us, or yet to burst 
    on to the scene. Whether we have achieved the peak of our 
    communication capability, or whether present day connectivity 
    is in its smoke signal infancy. 
    
    As I said, we all speak with our wallets. Look at your stock 
    portfolio, that's the sharpest snapshot of your vision of the 
    future. The latest fashion-speak, along with "bubble" is of a 
    "flat" stock market. Flat for whom? For the flat thinker? My 
    portfolio is up 29% since the first of the year. Different 
    visions, different wallet actions, different results, indeed, 
    different worlds.
    
    Three years ago we helped our daughter to purchase her $350,000 
    condo. She is just now refinancing. The bank reappraised it at 
    $690,000. She just got engaged, and they are planning to purchase 
    a new home to launch the marriage. 
    
    Is she selling her condo? Certainly not! No bubble. What would 
    happen if she were to put the condo on the market? You would see 
    a bidding contest by, perhaps, six to eight qualified buyers. 
    Demand exceeds supply.
    
    What does our daughter, and these bidders know, that the 
    bubblespeak gurus do not? One in three legal immigrants to this 
    country make a beeline to California. We are the magnet for the 
    very best, and brightest Rule Breakers. They all resonate to the 
    same mantra, in life, pick the winners, and cut the losers, 
    paradise is a pretty safe store of value. Sorry, Omaha. 
    
    The answer is, that in our slice of the nation, Pleasanton, 
    Danville, San Ramon, and the adjacent cities of the Diablo 
    /Dougherty Valley, the only bubbling that is evident is the 
    bubbling of ideas, entrepreneurial ingenuity, and, living life to 
    the fullest. Diablo Dougherty Valley, CA, is truly the valley of 
    the winners. 
    



    Writer's Resource Box:
    Here is why you should want me to be your Realtor. If you are 
    selling, who do you suppose, will make the most solid offer on 
    your property, a certified winner, or, Mr. Oops? If you are 
    buying, who has the power to secure for you the absolutely 
    best deal on the market, the documented winning Realtor, or, 
    Ms. Unknown? That's my business, to secure the maximum deal 
    for my client. - http://www.judithbrickman.com
    Judith Brickman can be contacted by phone at: 925.876.1669
    or by email at: mailto:showme@TOPDOLLARrealtor.com




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