Telemarketing is not as easy as it looks. Telemarketing involves
talking on the phone to someone you do not know and trying to
convince them to buy a product, use a service, or sign up for a
special offer. Many times, telemarketers fail because they are
not doing the job properly. Speaking is a skill, and there are
techniques that can be applied to speaking that will help anyone
become a successful telemarketer. These are the seven steps to
Step #1: Motivation. One of the most important things in
telemarketing is motivation. Someone has to want to do the job.
The overall motivation will determine how they speak to people.
So, successful telemarketers are very motivated to do the job.
Step #2: Product knowledge. In order to successfully speak about
a product or a service, the telemarketer must know about the
product or the service. Customers will ask questions before they
buy or sign up for something, so the telemarketer should be able
to answer the questions. Knowing the product or service will help
the telemarketer make a successful deal.
Step #3: Know the call format. There telemarketer should have a
call format or a call plan. They should know the order of the
call: the introduction, the description of the product, the
price, the value of the product, how to order, and the closing.
Many companies will have a script to follow. A successful
telemarketer will know the script and use it to their advantage.
Step #4: Attitude. Attitude is evident on the phone. When someone
is happy and excited, those emotions will palatable, even on the
phone. Angry, upset, or frustrated telemarketers are usually not
successful. So, the successful telemarketer will have a positive
attitude while doing their job.
Step #5: Know the customer. A good telemarketer will know the
customer. Know when it is a good time to call. Calling during
dinner, early in the morning, or late at night will not be
successful. If you call at a bad time, ask the customer when a
better time to call would be. Know what they are looking for. Do
not try to sell them something they are not interested in. This
will create hostility. Listen to what the customer has to say.
Their comments and input can help you guide the direction of your
call. Respect the customer's feelings and comments. Knowing the
customer is a successful technique for any telemarketer.
Step #6: Visualize your success. Many telemarketers receive
bonuses or rewards for a job well done. A successful telemarketer
will visualize his or her success. They set goals and work
towards those goals. Having a vision of what you want to get
out of this job will help create a successful telemarketer.
Step #7 Enjoy the success. A successful telemarketer will always
take the time to enjoy the fruit of their hard work. They will be
proud of their successes and will continue to strive for future
In conclusion, these seven steps are simple techniques that any
telemarketer can immediately apply to be successful. The way the
materials are presented, the attitude, the knowledge, and the
motivation are all integral parts of a successful telemarketer.
Telemarketing is not an easy job, but it can be a very successful
and rewarding job by following these seven proven steps to