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Kamau Austin of DBA AdPro Media Sales, invites you to reprint this article in your publication, ezine, or on your website.

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    7 Steps to Successful Telemarketing
    Copyright © 2006, Kamau Austin , All Rights Reserved

    You may use this image in your ezine or website if you choose to publish my article. --- Kamau Austin
    You may use this image in your ezine or website if you choose to publish my article. Click here to see the picture full-sized.--- Kamau Austin
    Telemarketing is not as easy as it looks. Telemarketing involves 
    talking on the phone to someone you do not know and trying to 
    convince them to buy a product, use a service, or sign up for a 
    special offer. Many times, telemarketers fail because they are 
    not doing the job properly. Speaking is a skill, and there are 
    techniques that can be applied to speaking that will help anyone 
    become a successful telemarketer. These are the seven steps to 
    successful telemarketing. 
    Step #1: Motivation. One of the most important things in 
    telemarketing is motivation. Someone has to want to do the job. 
    The overall motivation will determine how they speak to people. 
    So, successful telemarketers are very motivated to do the job.
    Step #2: Product knowledge. In order to successfully speak about 
    a product or a service, the telemarketer must know about the 
    product or the service. Customers will ask questions before they 
    buy or sign up for something, so the telemarketer should be able 
    to answer the questions. Knowing the product or service will help 
    the telemarketer make a successful deal.
    Step #3: Know the call format. There telemarketer should have a 
    call format or a call plan. They should know the order of the 
    call: the introduction, the description of the product, the 
    price, the value of the product, how to order, and the closing. 
    Many companies will have a script to follow. A successful 
    telemarketer will know the script and use it to their advantage.
    Step #4: Attitude. Attitude is evident on the phone. When someone 
    is happy and excited, those emotions will palatable, even on the 
    phone. Angry, upset, or frustrated telemarketers are usually not 
    successful. So, the successful telemarketer will have a positive 
    attitude while doing their job.
    Step #5: Know the customer. A good telemarketer will know the 
    customer. Know when it is a good time to call. Calling during 
    dinner, early in the morning, or late at night will not be 
    successful. If you call at a bad time, ask the customer when a 
    better time to call would be. Know what they are looking for. Do 
    not try to sell them something they are not interested in. This 
    will create hostility. Listen to what the customer has to say. 
    Their comments and input can help you guide the direction of your 
    call. Respect the customer's feelings and comments. Knowing the 
    customer is a successful technique for any telemarketer.
    Step #6: Visualize your success. Many telemarketers receive 
    bonuses or rewards for a job well done. A successful telemarketer 
    will visualize his or her success. They set goals and work 
    towards those goals. Having a vision of what you want to get 
    out of this job will help create a successful telemarketer.
    Step #7 Enjoy the success. A successful telemarketer will always 
    take the time to enjoy the fruit of their hard work. They will be 
    proud of their successes and will continue to strive for future 
    In conclusion, these seven steps are simple techniques that any 
    telemarketer can immediately apply to be successful. The way the 
    materials are presented, the attitude, the knowledge, and the 
    motivation are all integral parts of a successful telemarketer. 
    Telemarketing is not an easy job, but it can be a very successful 
    and rewarding job by following these seven proven steps to 

    Writer's Resource Box:
    Kamau Austin writes on many topics. 
    Visit this website to continue reading about the latest in 
    telemarketer sales scripts and call center equipment reviews.  
    Kamau is a writer for http://www.telemarketingcallcenterinfo.com. 

    More Articles Written by Kamau Austin

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