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Stand Out from the Crowd and Increase Sales

Copyright (c) 2004-2020

Since there are over 16.6 million Internet Business Sites in cyberspace how do you stand out from the crowd? One way is to establish an USP. What is an USP you ask? USP stands for unique selling proposition or unique selling point. The reason you need an USP is to establish your business brand and identity so, people remember your web site and want to do business with you. By establishing a USP you can communicate why people should do business with your company, instead of other sites, or your competition on the web. Resist stating your USP as being the best product or service for your prospects. Self proclaimed superlatives, like the best -
fastest - or most, won't be accepted by potential customers because, they will see your USP as self serving hype! Site visitors see the best, fastest, and most superlatives plastered all over the Internet on sites. You have to be more savvy, in your sales copy-editing, to win over your potential customers. In order to properly arrive at your USP, list the features of your business, and itemize them from the strongest to the weakest. Then translate your features into benefits for your potential customers. In other words, try to think like your customer ( i.e. - what's in it for them). I'm sorry, your customer only cares about what your product or service will do for them. Just keeping it real! Be careful, it is difficult many times to distinguish between the features of your products, and the benefits to your potential customer. For instance, if I were to state to potential subscribers of KeepitReal...Profitable!, ezine: "subscribe to the only ezine that is written to share the latest tried and true web marketing techniques". This would come off as a self proclaimed feature. On the other hand, if I were to state: 1. Discover how to identify minority business sectors with high consumer demand and low competition; 2. Learn how to get your web site to rank well in the search engines; 3. Find free software to increase your web marketing effectiveness; and ... 4. Obtain syndicated content to add value to your ezine. These statements would actually be listing some benefits to subscribing to KeepitReal...Profitable!, e-zine. To explain this another way, features just describe aspects of your e business, while benefits tells your potential customers - what's in it for them, when they buy your products and services. Always illustrate benefits of buying from your business first, and then describe features later. Once you have translated the benefits your customer will obtain from buying your product or services. Then visit the sites of your top competitors and note the differences between their products or services and yours. Just remember, people don't buy based on the features of your business (although they may justify buying based on features). They actually buy emotionally, determined by how your business will fill a want or need in their life. Therefore, many times your USP will be based on your top benefits, presented in a way that is - unique and distinct from your competition. The full blown process of arriving at your USP is a sophisticated one, that is beyond the scope of this article. However, there are other great e-books and web sites that will help you in the process of developing an USP. Like the free web site of Joe Robson http://www.AdCopywriting.com, a great low cost source for net copywriting and developing a USP, is Make My Words Sell!, again by Joe Robson and Ken Evoy, two of the most successful web business persons, in terms of small business sales ( http://myws.sitesell.com/AdPronline.html ).


About The Author: Shop Amazon - Top Gift Ideas
Kamau Austin, helps small and minority business make more money, by creating, search friendly web sites. He is the owner of http://www.Ebizbydesign.com , http://www.Einfonews.com , and the creator of the Free Search Engine Promotion Tele-course at: http://www.SearchEngineplan.com . He can be reached at: e-mail or called toll free at 866-324-9669

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10 Most Recent Articles Written by Kamau Austin

Learn to Control Stress and Lose Weight
Written by: Kamau Austin | Distributed: 2007-02-08 | Word Count: 907 | Page Views: 3827 | Votes: 12 | Rating: 1.58
The correlation between stress and weight loss can be difficult to understand but this article will serve to simplify the effects of stress on the body for you and also offer you advice on how you can control stress to help achieve your weight loss goals.

Heavier Weight Sometimes Equals Smaller Jeans
Written by: Kamau Austin | Distributed: 2007-02-07 | Word Count: 1005 | Page Views: 5057 | Votes: 8 | Rating: 2.88
A concept many women sometimes have difficulty understanding is that a smaller weight does not always indicate a fitter body. Muscle mass is more dense than fat tissue. This means two women of the same height, weight, skeletal structure and body type may look drastically different.

Find the Right Weight Loss Program for You
Written by: Kamau Austin | Distributed: 2007-02-06 | Word Count: 708 | Page Views: 3092 | Votes: 11 | Rating: 2.27
The National Institute of Health understands the increasing problem of obesity in America and has created the Weight-control Information Network in an effort to make the public more aware of the weight control options available to them.

Boost Your Metabolism and Lose Weight in Your Sleep after the Birth of Your Baby
Written by: Kamau Austin | Distributed: 2007-02-05 | Word Count: 782 | Page Views: 4349 | Votes: 11 | Rating: 2.45
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Is Your Thyroid Making You Fat?
Written by: Kamau Austin | Distributed: 2007-02-02 | Word Count: 723 | Page Views: 3931 | Votes: 7 | Rating: 1.29
You might wonder if your thyroid is to blame for your excess weight. In fact there are a number of questions which require answers when the subject of thyroid disease arises.

Understanding Thyroid Function
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The thyroid is a small gland located on the windpipe which primarily regulates the metabolism. However, many other bodily functions are controlled by the thyroid. Growth, fertility, body temperature, cholesterol levels, appetite, brain function, memory, vision and coordination are all influenced by the function of the thyroid.

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Written by: Kamau Austin | Distributed: 2007-01-31 | Word Count: 732 | Page Views: 4524 | Votes: 7 | Rating: 1.43
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Using Thyroid Hormones for Weight Loss
Written by: Kamau Austin | Distributed: 2007-01-30 | Word Count: 724 | Page Views: 6627 | Votes: 11 | Rating: 1.36
Many women who are concerned about their weight often seek out simple solutions for achieving their weight loss goals. However, unfortunately there are no simple solutions to weight loss.

Having Trouble Losing the Last Five Pounds?
Written by: Kamau Austin | Distributed: 2007-01-23 | Word Count: 709 | Page Views: 5450 | Votes: 10 | Rating: 2.50
If you are like many women, you may find that no matter how hard you try, you just can't lose the last five pounds you need to meet your weight loss goals. For many women the root of this problem may be a condition known as hypothyroidism which is characterized by a decreased basal metabolic rate (BMR). This means the amount of calories required for the body to sustain life in a state of rest is lower than the BMR of a woman with a thyroid which is functioning properly.

Fight Your Slowing Metabolism as You Age
Written by: Kamau Austin | Distributed: 2007-01-22 | Word Count: 988 | Page Views: 3734 | Votes: 12 | Rating: 1.67
This article will assist you in your weight loss efforts by explaining what metabolism is and offering some excellent ideas for improving your metabolism to help you achieve your weight loss goals.

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Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 3551 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 4980 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

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7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4587 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4620 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

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Written by: Steve Robichaud | Distributed: 2006-05-07 | Word Count: 0 | Page Views: 2742 | Votes: 3 | Rating: 0.33
Everywhere you turn - T.V., Radio, magazines, or the Internet, someone is talking about government grants. What's the real story? Does the government give away real money, to ordinary people, to use for whatever they want? Let's take a closer look:

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Your novel is finished, youíve had it edited by a professional Editor, and youíve done the rewrites. What? You havenít had an editor edit your work yet? This is a must. There are many editors advertising in Writerís Digest.

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Written by: Kamau Austin | Distributed: 2005-09-08 | Word Count: 0 | Page Views: 5378 | Votes: 3 | Rating: 0.33
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Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 4980 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4620 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4587 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Sell Yourself, Not Your Products or Services
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 4331 | Votes: 2 | Rating: 0.50
Sell yourself, not your products or services. The point we need to make is that your products and services will change over time as your business adapts to the realities of the marketplace.

Highest Ranked "" Articles

Finding the Adventure in Travel Again
Written by: Helen Bergstein | Distributed: 2006-05-11 | Word Count: 718 | Page Views: 3657 | Votes: 14 | Rating: 2.64
If you want to experience adventure at every level of your next trip, you need to go beyond the usual resorts and places to stay. If you're like most travelers, personal safety remains a priority, especially in today's world. A growing number of savvy travelers have found the perfect balance between adventure and comfort.

Building your Credit to get a Mortgage
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 840 | Page Views: 4620 | Votes: 11 | Rating: 2.09
You are thinking about purchasing real estate. However, you are not sure if your credit is good enough to get a mortgage. There are things that you can do to build your credit so that it is worthy of any mortgage that may interest you.

Flowers Are The Perfect Gift For Father's Day
Written by: Wesley Berry, AAF | Distributed: 2008-02-20 | Word Count: 486 | Page Views: 4980 | Votes: 11 | Rating: 2.09
Dads everywhere have Sonora Smart Dodd to thank for getting Father's Day started. In 1909, Sonora sat in a church in Spokane, Washington listening to a sermon expounding on the virtues of motherhood. But, as she sat there, she thought about how special her own father was since it was he who raised her after the death of her mother.

7 Tips to Hiring a Good DJ for your Party
Written by: Kamau Austin | Distributed: 2006-05-11 | Word Count: 563 | Page Views: 4587 | Votes: 11 | Rating: 1.36
If you want to have a party that everyone will be talking about for days and years later, hire a good DJ to run your music and light show. Hiring a DJ can actually be fun. Just follow these simple tips, and you are sure to have a fabulous DJ for your party.

Ann Arbor, MI Offers A Lot Of Year-Around Family Fun
Written by: Jeb Maxwell | Distributed: 2010-01-20 | Word Count: 595 | Page Views: 3551 | Votes: 8 | Rating: 1.25
Ann Arbor, Michigan is the home of the University of Michigan, a leading institution of higher education. Ann Arbor is a wonderful place to visit. The University is co-mingled with the city and greatly expands the cultural places and events available in the area.

How to Decorate Your Home on EBay
Written by: Pamela Cole Harris | Distributed: 2005-09-14 | Word Count: 0 | Page Views: 1391 | Votes: 5 | Rating: 1.20
If you are on a budget (and who isnít?), a wonderful place for find home decorating accessories is auction sites like eBay. But before you go aíbaying, here is some advice...

The "Proprietary Blend" Nutritional Supplement
Written by: Will Brink | Distributed: 2006-02-10 | Word Count: 0 | Page Views: 2645 | Votes: 5 | Rating: 0.60
In a nut shell, I went onto cover each of these common marketing terms that are used to sell supplements to unwitting consumers and explained each in detail as to what I view as their common misuse within the market place.

Brink's Unified Theory of Nutrition
Written by: Will Brink | Distributed: 2006-02-24 | Word Count: 0 | Page Views: 1618 | Votes: 5 | Rating: 0.60
Regardless of the topic, a unified theory, seeks to explain seemingly incompatible aspects of various theories. In this article I attempt to unify seemingly incompatible or opposing views regarding nutrition, namely, what is probably the longest running debate in the nutritional sciences: calories vs. macro nutrients.

7 Steps to Successful Telemarketing
Written by: Kamau Austin | Distributed: 2006-05-03 | Word Count: 0 | Page Views: 2275 | Votes: 5 | Rating: 0.40
Telemarketing is not as easy as it looks. Telemarketing involves talking on the phone to someone you do not know and trying to convince them to buy a product, use a service, or sign up for a special offer. Many times, telemarketers fail because they are not doing the job properly.

Offer More Payment Options than your Competition
Written by: Bill Platt | Distributed: 2004-05-03 | Word Count: 0 | Page Views: 2642 | Votes: 5 | Rating: 0.40
In order to be successful online, you must provide your customers many quick and easy ways to pay for your goods and services. It is not enough to ask folks to send a money order or check to your house or place of business. You must do more.











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