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The Top Ten Steps to Springboarding Your eBusiness -- Part 2.|
Copyright © 2005, Kamau Austin , All Rights Reserved
Search engines, eBay, ezines, affiliate marketing, viral
marketing, blogs, and now RSS feeds are heavily promoted by net
gurus. However, how do you get a handle on where to begin in
your ecommerce marketing?
In Part 1 of this article I suggested avoiding information
overload in your initial efforts with Internet marketing.
Furthermore to avoid information overload I advise ten essential
steps in spring boarding your eBusiness to unstoppable success in
this 2-part article.
These ten steps seek to simplify the core essential strategies
and tasks new Internet marketers should do to jump-start their
businesses before taking on more advanced tactics.
Too many advanced Internet marketing concepts can be confusing
for new Internet marketers. Even experienced Internet marketers
can lose their way if they are unfocused with too many advanced
techniques in e-marketing.
You won't be off track if you keep it simple, and focus on these
core basics when you first start out in web marketing.
If you missed the first 5 steps you can see them at the Search
Engine Plan Blog at...
These last 5 steps will further you along the road to selling
online in record time.
6. Test Your Website's Sales and Subscriber Conversion Rates with
Buy Google Adwords and test your sales and email subscription
conversion rates while you optimize your site. This way you will
know in ten minutes if your site is setup to convert site
visitors into subscribers and eventually customers.
Once your conversion rates for subscribers (10% or more) and
customers (at least .5%) are at a promising level you can decide
to invest or focus on search engine optimization. It takes more
work to obtain top high rankings in organic listings of search
Therefore you should test your sites sales and subscriber
conversions first with Google Adwords, then you can determine if
it is worth investing in long term SEO.
7. Put Up a Preliminary Website ASAP
Don't wait for the perfect web site before you upload your site
to the Internet. Put up a preliminary website first with some
basic information and start promoting.
Buy or trade links with established websites already in Google's
database. This will get your site indexed quickly.
On the other hand you could post provocative or informative
comments on a popular blog, which allows you to link back to your
site. The links from established sites or blogs will help Google
and Yahoo to send their spiders to find and index your site.
Your goal is to get listed with a preliminary site of (5-10
pages) to get the clock ticking in your favor. This is because
Google has delay filters AKA Google Sandbox on new sites for
about 3 to 6 months.
Therefore, you want a jump-start to eventually obtain a higher
ranking. This strategy will get the clock ticking ASAP in your
favor with a timelier high ranking.
Focus on this preliminary strategy to get you in the search
engines much quicker than waiting two to six months to perfect
8. Optimize for the Search Engines in Your Planning Phases
One of the biggest mistakes new website owners make is paying for
or developing razzle-dazzle websites few people will ever find.
This is because too many web designers focus on creating visually
However these visually stunning and animated sites are usually
incompatible with search engine's algorithms and their indexing.
Others make the mistake of designing and then attempting to
optimize their sites. Actually your site should be optimized in
the design phase.
If you design with SEO in mind you will avoid having to redesign
your website to rank well in the search engines.
Have your site optimized in your planning stages and you should
start to see search engine traffic in three to six months.
9. Maintain Your Optimization with an Ongoing Link Campaign
Get a good link campaign going with other related sites. Make
sure you use your keywords in your link or anchor text (very
Maintaining an ongoing link campaign is necessary to keep your
search engine rankings high. Moreover, it can also have a viral
and traffic generating impact.
Modern search engines still measure link popularity and
reputation as important parts of their algorithms. Link
popularity focuses on the number and quality of your incoming
Link reputation is essentially what other sites indicate about
your site in the anchor (AKA link text) and surrounding link
10. Master Content Marketing
Write some articles on topics of interest in your industry. Have
them distributed in article directories in categories related to
your industry (this you can start now). Your articles will
create links to your site.
Articles do 4 things: 1. Brand you as an expert; 2. increase your
traffic and visibility; 3. help with your link popularity for
higher search engine rankings; and 4. leverage your promotional
efforts with other web masters looking for good content (working
the magic of viral marketing).
Before you become engaged in the more advanced marketing
strategies like RSS, affiliate marketing, application
development, or joint ventures make sure you have these more
basic top ten essential steps in place. These Top Ten Steps will
certainly spring board your ebusiness and help you in your
efforts to Sell Online in Record Time!
Writer's Resource Box:
Kamau Austin helps businesses develop search engine friendly
sites as sales tools to build their business. He is publisher or
http://www.SearchEnginePlan.com and the author of "Always On Top"
How to get the highest search engine ranking for your website...
every time! Pick up his book at http://www.AlwaysOnTopthebook.com
The article on this page is Copyright © 2005, Kamau Austin , All Rights Reserved
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