Take it or leave it but all big MLM earners follow a marketing 
system. They find a system that works and stick to it.

You’ll find that success in almost all areas of life comes from 
doing what works over and over again. A pianist perfects a 
classical piece by playing the same piece several times. The 
baseball player practices his strikes by swinging the same bat 
multiple times. When life is all boiled down to the basics, we 
all sleep, eat, brush our teeth, go to work, play and the same 
routine starts all over again.

Not very exciting when you think about it. But it works.

This doesn’t mean that there is no room for creativity or growth. 
But there is a basic structure that is in place that if you try 
to circumvent, it will leave you flat on your face.

One of the gravest mistakes made by those new to the network 
marketing industry is they try to reinvent the wheel. Instead of 
following the proven system that is already in place and used by 
the heavy hitters, they may think that the system is not creative 
enough. After several fruitless months of trying it ‘their way’ 
they often give up and blame the whole industry.

After working the network marketing industry for over 15 years 
I discovered that there are some critical elements that any 
successful marketing system must have.

1. Lead Generation. Fresh leads are like the lifeblood of any 
   MLM business. As soon as you stop generating new leads then 
   your business will start to suffer. You may choose to 
   generate these leads for yourself through a website, 
   newspaper and magazine ads or from just working your warm 
   market. You may also buy these leads from a reputable 
   company. However you choose to supply these leads, the 
   fact is, it must be done.

2. Training of new recruits. A training program must be in place 
   to prepare those distributors who are new to the company and 
   network marketing. This may be in the form of literature or 
   multimedia presentations but this training is essential. 
   Distributors that are left on their own to find their way 
   often get lost. Proper training builds the confidence in 
   the new distributor to share the program with others.

3. Marketing Tools. This includes websites, autoresponder 
   series, conference calls, display ads, telephone scripts and 
   audio products. These should all be prepared by a professional 
   marketer so that the distributor has little to do but to use 
   them ‘as is’. Often when the company provides these tools 
   they are too generic to be as effective as when a group of 
   distributors invest in creating their own. Most MLM companies 
   concentrate more on product development and day to day 
   running of the business than helping their distributors 
   market the product.

4. Telephone skill development. This could be included under 
   ‘training’ but is of such significance that it deserves a 
   place of its own. Network marketing is still really 
   relationship marketing and even with the advent of the 
   internet and other new technologies nothing beats the human 
   voice and actually talking to your recruits. Even if you use 
   email, for example, the decision often comes from a phone 
   call. The skill of using the telephone to recruit new 
   distributors is therefore an invaluable one.

5. Achievement Recognition. Most MLM companies have a program 
   in place to recognize those who have reached a certain level 
   in number of distributors in their downline or income. This 
   provides motivation to the network marketer as well as a goal 
   to aim for. As an independent distributor it’s encouraging 
   to get recognized by your peers along the way. Running a home 
   business can become very lonely at times since the business 
   owner is away from the typical office environment.

There is no escaping the fact that MLM involves selling. Most 
network marketers try to downplay this aspect of the business 
because most people are fearful of selling. Most people think of 
selling in terms of the used car salesman trying to get them to 
buy a car that doesn’t work as well as it is shiny and they 
freeze up.

But selling is the only means by which products will reach the 
hands of the consumer. The burden of the marketing system is to 
make the process so easy and foolproof that it can be easily 
duplicated by anyone. If the ‘system’ becomes so complicated that 
it needs a professional to explain it then duplication becomes 
more difficult and the business will fail to grow.

I have been able to grow strong teams in my network marketing 
career because I set a system in place for all my distributors 
and those who work the system are rewarded handsomely.

Those who ignore the system and try to be creative often blame 
the company, the product or the whole industry when they fail to 
achieve their goals. Everything, except their failure to walk the 
trodden path rather than go wandering in the woods.

Want to be a big earner? It’s simple. Follow a proven system and 
don’t get sidetracked.  

Author Greg Aldrich is a successful network marketer. He 
attributes his success to his commitment to the success of 
others. Greg is one of the founding distributors in a brand new 
opportunity poised to be the next industry giant. For more 
information, please visit: 
http://www.top-network-marketing.com/?src=re2tpw